Rex Jones
1. Your session
2. WhereOptional. Skip it and you'll get general advice.
3. How it will feelFeels-like temperature, in °F. Check your forecast. The shoot planner gives you this number.

Everything updates when you tap an option. Pick as much or as little as you know.

Start with your session.

Pick the kind of shoot above and your plan shows up here. Add the place and temperature, and it gets more specific.

Six rules I use before every shoot.

  1. 1

    Fit beats trend.

    A shirt that fits you right now looks better than a trendy one that doesn't. Check it sitting down and with your arms up before the day.

  2. 2

    Contrast with the background.

    If the setting is orange and you wear orange, you'll disappear. Choose colors that separate you from where you're standing.

  3. 3

    Solid colors. Simple textures.

    Tiny busy patterns shimmer and big logos pull attention from your face. Texture does the work patterns try to do.

  4. 4

    Layers are part of the outfit.

    A jacket you can add or drop gives me two looks in one session. In cold, they're what keeps you comfortable enough to look relaxed.

  5. 5

    Be warm, cool and comfortable first.

    People look their best when they aren't shivering, sweating or squinting. Comfort shows up in the photo more than any outfit choice.

  6. 6

    Bring a backup.

    It almost never gets used. The one time it does, it saves the shoot.

What it looks like when it works.

Woman with long hair in a rust jacket and a navy felt hat among autumn trees
A rust jacket against autumn trees, with a navy hat that stands apart from them.
Couple posing in front of hot air balloons at sunrise, he in a white shirt and bow tie, she in a dark dress
Light and dark, same dressy feel.
Woman in a black top and long black skirt on a red rock overlook, the skirt blowing in the wind
Black against red rock, with wind in the skirt.

Questions

Fair questions about what to wear.

What should I wear to a photoshoot?

Clothes you feel good in that fit well, in solid colors or simple textures. Pick the outfit for the weather first, then the location, because the location decides which colors look good. Use the picker above and it works through both.

What colors look best in photos?

It depends on the background. Colors that contrast with the setting stand out, and colors that match it blend in. Deep blues and teals work against red rock. Rust and mustard pop against green forest. Burgundy and navy hold up against snow. The picker lists good and bad choices for each location.

Should I wear patterns?

Small, tight patterns like thin stripes and tight checks can shimmer on camera. Large, simple patterns are fine. If you're unsure, pick solid colors and add interest with texture, like knit, denim, linen or leather.

What should couples wear?

Coordinate, don't match. Choose two or three colors from the same palette and wear different shades of them. Skip two big competing patterns, and wear clothes you can move in, since you'll be close together and walking.

How do I dress for cold weather photos without looking bundled up?

Layer thin, warm pieces under a long coat you can drop for the frame, like a base layer, a knit and a wool coat. Keep gloves, a scarf and a hat in your pockets, and warm your hands between setups. Cold hands look red and stiff on camera.

What if I can't decide between two outfits?

Bring both. A second outfit costs nothing, and it gives us a second look from the same session. I'd always rather have a backup than rush a change in bad light.

Does the time of day change what I should wear?

Yes. Warm light at golden hour makes earth tones and cream glow. Midday sun is harsh, so lighter, breathable clothes help, and so does a hat between frames. After sunset, dark colors disappear into the sky, so lighter colors stand out.

Outfit sorted? Let's pick a date.

Tell me where you want to shoot and what the photos are for. I'll help with the rest.

This is general photographer's guidance, not a rule. When the picker and your own style disagree, trust your style and keep the weather advice.